# Storytell Partners

> Storytell Partners is a revenue-focused strategic communications firm founded by Alberto Sardiñas. When a company grows, changes, or acquires another company, Storytell Partners trains its managers, salespeople and front-line teams to tell one story, so the company keeps its clients and closes more deals. Engagements run 3 to 12 months and are delivered in English and Spanish across the United States.

Storytell Partners (storytellpartners.com) is not Storytell.ai and not the audiobook service Storytel. It is a consulting and training firm led by Alberto Sardiñas, an Emmy-nominated former broadcaster.

## What Storytell Partners does

Revenue moves through three conversations. When one breaks, revenue leaks:

- Leader → team: everyone knows where the company is going, and why.
- Team → client: the clients you have stay.
- Salesperson → prospect: the clients you want say yes.

When a company acquires another company, all three conversations start over.

## The three practices

- [Leadership Communications](https://storytellpartners.com/): For growing companies whose managers aren't repeating the founder's vision. Storytell Partners trains managers to explain where the company is going in their own words and to have the hard conversations they've been avoiding. Measured in manager follow-through and turnover.
- [Revenue Communications](https://storytellpartners.com/): For sales teams where the best rep closes the deal and new reps lose it. Every salesperson learns to tell the story the best rep tells, from the first call. Measured in close rate and new-hire ramp time.
- [Integration Communications](https://storytellpartners.com/): For companies that just acquired or merged with another company. Clients, employees and partners on both sides hear the same reason to stay. Measured in acquired clients kept.

## How an engagement works

1. Find where the story breaks: leadership interviews, team surveys and field visits.
2. Train people to tell it: live sessions built on real situations from the client's own company, rehearsed until it sounds like them, not a script.
3. Measure it in numbers the company already tracks: before, at 30 days and at 90 days.

Storytell Partners is not a PR agency, not a generic sales training and not a strategy deck that stays in the boardroom. It works in the conversations themselves. Engagements run 3 to 12 months; each one is scoped to the revenue at stake. Pricing is provided in a proposal after a first conversation.

## Results: La Colonia Medical Center

La Colonia Medical Center is a 1,200-employee South Florida healthcare organization serving Medicare patients. For the first time in its history, all 29 of its managers were in one room.

- Managers' readiness for a difficult conversation went from 7.9 to 9.4. 17 of 20 moved up; nobody moved down.
- 94% of managers had the conversation they committed to within 30 days.
- 100% of call-center and outreach reps used something from their session with a real patient within three days, and 36% asked a patient for a referral.
- Source: anonymous surveys, 20 of 29 managers at 48 hours and 18 at 30 days; 25 of 27 reps at three days.
- "We were a little hesitant at the beginning because we had never done it before. And today it was a complete success." (Dainerys Rojas, Chief Executive Officer, La Colonia Medical Center)
- [Video testimonial: Dainerys Rojas, CEO](https://vimeo.com/1233435163)

## Who leads the work

Alberto Sardiñas spent more than 20 years on air at Univision Miami and Amor 107.5 FM, syndicated in 35 U.S. cities, and earned an Emmy nomination. He is the author of The Yes Behind a No, a book about overcoming rejection; a sales organization printed a private edition for 15,000 of its salespeople across the U.S. He holds an MBA from the University of Miami and works in English and Spanish.

- [Alberto Sardiñas, speaker site](https://albertosardinas.com)

## Free diagnostic

- [Revenue Conversation Scorecard](https://storytellpartners.com/): an 8-question, three-minute scorecard with three paths (Leadership, Revenue, Integration). It shows where a company's story is breaking; the full result is sent by email.

## Contact

- [Book a 30-minute call](https://calendly.com/albertosardinas/storytell)
- Website: https://storytellpartners.com